Your brain is a stubborn mule trained to believe you’re mediocre.
Newsflash: You’re a cosmic badass who’s just forgotten it. Jen Sincero doesn’t sugarcoat it: If you keep whining about your crap job, toxic relationships, or empty bank account, nothing will change. But if you ditch the excuses and start acting like the rock star you are? The Universe will high-five you with opportunities. Ready to stop doubting and start living? Good. Now go scare yourself today.
This is is a no-nonsense, irreverent self-help book designed to kick readers out of self-doubt and into a life they love. Blending humor, tough love, and practical advice, Sincero challenges limiting beliefs and encourages radical self-acceptance. The book’s core message: You are capable of greatness—if you stop sabotaging yourself.
Self-Sabotage & Limiting Beliefs
Your subconscious mind runs on old, often false, programming (e.g., “I’m not good enough”).
To change your life, you must first identify and rewrite these beliefs.
The Power of Thinking Big
Fear and small thinking keep you stuck. Sincero urges readers to “act as if” they’re already living their dream life.
Example: If you want to be a successful writer, start calling yourself one.
Love Yourself First
Self-worth isn’t conditional. You don’t need to achieve X to deserve happiness.
Practices like gratitude journaling and affirmations rewire your mindset.
Money & Abundance
Scarcity mentality (“I’ll never have enough”) blocks success.
Sincero shares her own journey from broke to financially free by shifting her money mindset.
Taking Action (Despite Fear)
Motivation follows action, not the other way around.
“The Universe rewards boldness”—procrastination is just resistance in disguise.
Law of Attraction (With a Kick)
While positive thinking matters, you must also take massive action.
Sincero’s mantra: “Thoughts become things. So pick the good ones.”
The book is packed with personal anecdotes (like Sincero’s own transformation from struggling writer to best-selling author), blunt truths (“Your excuses are BS”), and exercises to apply each lesson. It’s not about perfection—it’s about progress, self-love, and audacious goals.