Money is one of the most fun, self-loving, and powerful things you can focus on. Yet most of us treat it like a dirty secret or a mythical beast we’ll never tame. What if you decided, right now, to be wealthy? Not ‘someday,’ not ‘if I’m lucky,’ but now. The universe doesn’t respond to waffling. It responds to commitment. So, what’s your choice: excuses or empire?
SummaryThis is a no-nonsense, high-energy guide to transforming your relationship with money and unlocking your financial potential. Building on the success of her first book, You Are a Badass, Sincero takes readers on a journey to dismantle limiting beliefs, embrace abundance, and take actionable steps toward wealth.
The book opens with a blunt truth: your mindset about money is either building your fortune or blocking it. Sincero argues that most people’s financial struggles stem from deep-seated fears, societal conditioning, and self-sabotage. Using humor, personal anecdotes, and tough love, she challenges readers to identify their “money wounds” (like “rich people are greedy” or “I don’t deserve wealth”) and replace them with empowering beliefs.
One of the book’s core lessons is the power of decision. Sincero insists that wishing for wealth isn’t enough—you must decide to be wealthy and act accordingly. She shares her own rags-to-riches story, detailing how she went from living in a converted garage to becoming a best-selling author and high-income coach by shifting her mindset.
Key takeaways include:
“The Universe Rewards Action” – Stop overthinking and start doing.
“Money Loves Speed” – Procrastination kills opportunity.
“Act As If” – Fake financial confidence until it becomes real.
“Gratitude Multiplies Money” – Appreciate what you have to attract more.
Sincero also dives into practical strategies, like negotiating raises, investing wisely, and side hustling, but emphasizes that the real work is internal. Wealth, she argues, is a natural byproduct of self-worth, clarity, and relentless action.
By the end, readers feel electrified—ready to ditch excuses, embrace risk, and make money like the “badass” they truly are. Whether you’re drowning in debt or just stuck in a financial rut, this book is a wake-up call to think bigger, demand more, and get paid.