Start with Why: How Great Leaders Inspire
Great leaders think differently. They start with why, their purpose, before explaining how or what. Apple doesn't sell computers; it champions challenging the status quo. The Wright brothers didn't just build planes; they believed humans should fly. People don't buy what you do, they buy why you do it. When organizations lead with their 'why,' they inspire action. Employees work with passion, customers become loyal believers. But most companies communicate backward, focusing first on products (what) rather than purpose (why). True leadership begins when your 'why' is clear. That's how you move people from compliance to commitment.
