Stop wasting time on what doesn’t matter. Start with your hardest task first—your ‘frog’—and everything else gets easier. In this no-fluff guide, Brian Tracy shares 21 proven strategies to beat procrastination, reclaim your time, and get serious results. If you want to work smarter, not harder, this book is your roadmap.
The title comes from a quote often attributed to Mark Twain:
“If the first thing you do each morning is eat a live frog, you can go through the day knowing that the worst thing is behind you.”
In “Eat That Frog!” , bestselling author and personal development expert Brian Tracy uses this metaphor to teach a powerful lesson: tackle your most important, difficult, or dreaded task first—before anything else—and everything else becomes easier.
The book is packed with 21 practical strategies designed to help you stop procrastinating, manage your time better, and get more done in less time. Tracy draws on decades of experience in business, leadership, and goal-setting to deliver actionable insights that work across industries and lifestyles.
Key ideas include:
Tracy also emphasizes the importance of developing discipline, overcoming perfectionism, and using self-talk to stay motivated. He reminds readers that procrastination is not laziness—it’s fear disguised as hesitation , especially around tasks that matter most.
What makes this book stand out is its simplicity and effectiveness . Each chapter is short and to the point, making it easy to absorb and apply immediately. Whether you’re an entrepreneur, student, employee, or creative professional, “Eat That Frog!” gives you the tools to take control of your time and achieve meaningful results.
By focusing on what truly matters and eliminating time-wasting habits, you’ll not only become more productive—you’ll also reduce stress, improve decision-making, and gain a greater sense of accomplishment.